Research solutions to improve marketing communication in regular college admissions at Long An University of Economics and Industry

Abstract

On the basis of analysis and assessment of the situation marketing communication in regular college admissions of Long An University of Economics and Industry, the article proposes solutions through which to help the University fulfill its enrollment goals. The article uses desk research method and survey method (using random sampling method to survey 100 grade 12 students and their parents, of which 98 valid votes were collected). Secondary data is collected including documents published in the mass media, of relevant ministries and agencies, of Long An University of Economics and Industry... In addition, the article also uses descriptive, analytical, and comparative methods when studying the current state of marketing communication in regular college admissions at school.